Schedule 2025
8:30 - 9:30 - Registration and Breakfast
9:30 - 9:50 - MeasureCamp Opening
9:50 - 10:25 - Preparing a session board
10:25 - 10:55 - Sessions round 1
TXT analytics for call centres with Cat GPT by Roman Gavuliak
English
At 10:25 - 10:55 - Sessions round 1 in 6th floor - Datacop room.
AI ve vzdělávání by Ondra Švec
Czech
At 10:25 - 10:55 - Sessions round 1 in 8th floor - O2 room.
From unreachable to activated profiles by Jan Pan
English
At 10:25 - 10:55 - Sessions round 1 in 6th floor - Bloomreach room.
11:00 - 11:30 - Sessions round 2
CDP in ACTION from data collection to campaign measurement by Dora Tirk
English
At 11:00 - 11:30 - Sessions round 2 in 7th floor - Commanders Act room.
Marketing data maturity landscape - update 2025 by Maks Kulish
English
At 11:00 - 11:30 - Sessions round 2 in 6th floor - Datacop room.
Do it with Deneb + Vegolite by Markus Ortner
English
At 11:00 - 11:30 - Sessions round 2 in 8th floor - O2 room.
Bigquery features you're probably not using, but you could by Julius Selnekovič
English
At 11:00 - 11:30 - Sessions round 2 in 6th floor - Bloomreach room.
11:30 - 11:50 - Coffee Break
11:50 - 12:20 - Sessions round 3
Analytics meets AI - unleashing automated insights by Olexander Paladiy, Ivan Burban
English
At 11:50 - 12:20 - Sessions round 3 in 7th floor - Commanders Act room.
Google tag gateway (aka first party mode) - Benefits, implementation, considerations by Karolina Wrzask
English
At 11:50 - 12:20 - Sessions round 3 in 6th floor - Datacop room.
Ako na Google Sheets by Martin Samek
Slovak
At 11:50 - 12:20 - Sessions round 3 in 8th floor - O2 room.
12:25 - 12:55 - Sessions round 4
Future of data analyst and human work by Michal Stín
English
At 12:25 - 12:55 - Sessions round 4 in 7th floor - Commanders Act room.
AI tools for data analysis by Roman Hamrák
English
At 12:25 - 12:55 - Sessions round 4 in 6th floor - Datacop room.
Before you fire that tag... by Marina Sukhanova
English
At 12:25 - 12:55 - Sessions round 4 in 8th floor - O2 room.
3 advanced website personalization use-cases by Lukáš Biháry
English
At 12:25 - 12:55 - Sessions round 4 in 6th floor - Bloomreach room.
12:55 - 14:00 - Lunch + networking
5th floor - cafeteria
Something good for everyone - various burrito bowls from Kaliforňan.
(also vegetarian-friendly)
14:00 - 14:30 - Sessions round 5
Beyond the click - next gen campaign performance by Dora Tirk
English
At 14:00 - 14:30 - Sessions round 5 in 7th floor - Commanders Act room.
ChatGPT and e-commerce (featuring Bloomreach) by Daniar Rusnák
English
At 14:00 - 14:30 - Sessions round 5 in 6th floor - Datacop room.
Screaming therapy session by Natália Andrejová
English
At 14:00 - 14:30 - Sessions round 5 in 8th floor - O2 room.
Even simple data collection can generate value by Marcel Madarasz
English
At 14:00 - 14:30 - Sessions round 5 in 6th floor - Bloomreach room.
14:35 - 15:05 - Sessions round 6
Under the hood of LLM by Radovan Kavický
English
At 14:35 - 15:05 - Sessions round 6 in 7th floor - Commanders Act room.
Filling missing data points for growth by Oleksandr Khrystik, Ivan Burban
English
At 14:35 - 15:05 - Sessions round 6 in 6th floor - Datacop room.
Appsheet 101 - is it worth your time? by Hana Jokelová
English
At 14:35 - 15:05 - Sessions round 6 in 8th floor - O2 room.
App tracking - brainstorm and share experience by Matilda Wassgren
English
At 14:35 - 15:05 - Sessions round 6 in 6th floor - Bloomreach room.
15:10 - 15:40 - Sessions round 7
Ask me anything and give feedback (GA4, sGTM, EC, GRG, etc.) by Karolina Wrzask from Google
English
At 15:10 - 15:40 - Sessions round 7 in 6th floor - Datacop room.
Marketing attribution in the 21st century by Surprise speaker
English
At 15:10 - 15:40 - Sessions round 7 in 8th floor - O2 room.
Deliver your message (Presentation skills) by Katarína Hlaváčová
English
At 15:10 - 15:40 - Sessions round 7 in 6th floor - Bloomreach room.
15:40 - 16:00 - Coffee break
16:00 - 16:30 - Sessions round 8
How I fix broken Google Ads conversions in 30 minutes or less - real lessons from 600+ tracking setups by Alina Elvira Popa
English
At 16:00 - 16:30 - Sessions round 8 in 8th floor - O2 room.
Enriching data streams using 3rd party APIs in SGTM by Peter Šutarík
English
At 16:00 - 16:30 - Sessions round 8 in 6th floor - Bloomreach room.
GA4 + Dataform + Metabase by Roman Hamrák
English
At 16:00 - 16:30 - Sessions round 8 in 6th floor - Datacop room.
16:35 - 17:00 - Conference Closing
Let's meet and wrap up on the 7th floor at Commanders Act stage.
17:00 - until the end of time - Afterparty on the terrace (8th floor)
Come chat, grab a beer or just hang out and network on the terrace on the 8th floor.
