MeasureCamp is an unconference and one of the things this means is the Session Board starts the day off blank. Anyone can run a session, it can a presentation, a discussion or even a gameshow. When the board is declared open, people claim a timeslot and room by adding their Session card to the board.
You can get more information on Session cards and download a blank version yourself from this page. Sessions can also be submitted in advance with the form for this to be provided, we will publish these online for feedback and print out a copy for the day.
Jump to hour
How do people use site search? Where do you fail?
At 11:00am - 11:30am in Exponea room.
Using measurement protocol to check adblockers in GA
At 11:00am - 11:30am in ESET room.
When attributing conversions, too many marketers are focused on medium or source. However, if your message sucks, medium won't save you (I borrowed this one from Avinash)!
Let me present the concept of assigning the value to the content instead of medium, and help me approve/disapprove it. Join the discussion and suggest features the tool for content attribution should possess!
At 11:00am - 11:30am in Kiwi.com room.
Ever wondered what those 2 words mean? Now you'll know
At 11:35am - 12:05pm in Exponea room.
Introduction of Google Data Studio tool
Live demos and dashboard examples
Tips & Tricks
At 11:35am - 12:05pm in ESET room.
Using Topic modelling method for text mining. Topic modelling of news articles, segmentation of readers based on topics of read articles.
At 11:35am - 12:05pm in Piano room.
We want the duck!
At 11:35am - 12:05pm in Kiwi.com room.
Weblayers use cases and their results
How to improve some campaigns with focus on data
At 12:10pm - 12:40pm in Exponea room.
Using custom data to create real value in Google Analytics
At 12:10pm - 12:40pm in ESET room.
How to session :)
At 12:10pm - 12:40pm in Piano room.
It may not be something that you will find yourself using everyday but postMessage() is a really handy tool to have in your toolbox, especially if you do a lot of work with iframes.
At 1:40pm - 2:10pm in ESET room.
Discussion/workshop about a potential impact of the new EU regulation on the life of (web) analytics.
At 1:40pm - 2:10pm in Piano room.
Join our co-founder Jožo Kováč answering your questions about analytics
At 1:40pm - 2:10pm in Exponea room.
How to transition from ad hoc analytical scripts into deploying machine learning into production. How to think conceptually.
At 2:15pm - 2:45pm in Exponea room.
At 2:15pm - 2:45pm in Piano room.
GA Data Model
At 2:15pm - 2:45pm in Kiwi.com room.
We can track everything but which steps are needed to track a form which give us some meaningful information?
At 2:50pm - 3:20pm in Piano room.
Some customers are new, some are repeating buyers. What is the right way to make advertisiment for two separate groups of customers? (Discussion)
At 2:50pm - 3:20pm in Exponea room.
3 examples when our analytics projects brought value and a common pattern when IT failed. Discussion how to avoid fails.
At 2:50pm - 3:20pm in ESET room.
How to handle complex container. Keep organised. Avoid trouble...
At 3:50pm - 4:20pm in Exponea room.
How DDA works in Google's products.
At 3:50pm - 4:20pm in ESET room.
Audiences in Optimize Free. Widen your look-back windows to more than 90 days. Markov attribution without GA360. Need more than 20 custom dimensions? Discussion.
At 4:25pm - 4:55pm in Kiwi.com room.
- actionable analytics
At 4:25pm - 4:55pm in Piano room.
Which buttons to push? How Facebook Ads algorithm actually works? How to set bids and targetting?
At 4:25pm - 4:55pm in ESET room.
Afterparty will be in => Kafe Nervosa
Bratislava, 811 01