Jim Sterne is an international speaker on electronic marketing and customer interaction. His latest book is “Web Metrics; Proven Methods for Measuring Web Site Success.” Sterne is the producer of the Emetrics Summits www.emetrics.org and is the Founding President of the Web Analytics Association. He was named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom’s premier interactive marketing magazine.
From market research to direct mail metrics to web analytics to Big Data, the job of “marketing” has changed dramatically over time. We have arrived at a fundamental shift in marketing that is as impactful as the advent of the Internet: Artificial Intelligence and Machine Learning.
>> What to expect:
This workshop introduces marketing professionals of all ranks to the theory, the language and the practical application of these disruptive technologies.
This workshop will not teach you how to be a data scientist.
It will teach you enough about the language and implications to speak cogently with your colleagues, and determine where to apply this innovative technology first. You will also get a firm grasp on how these new tools will change your job and what you can do to remain relevant in tomorrow’s marketing department.
>> Key Takeaways:
How Machine Learning Works for Marketing
What Machine Learning Cannot do for Marketing
How to Onboard AI and ML into Your Organization
This workshop is for marketing professionals who are comfortable consuming analytics outputs, but must now face a new, educational learning curve.
>> Who is this for:
This workshop is for data scientists to help them understand the problem the marketing department is trying to solve and the available data sets.
This workshop is for marketing managers who must respond to the C-level insistence that the marketing department “get with the times” (management by in-flight magazine).
This workshop is for those who need to survive in these changing times even though they are not data scientists, algorithm magicians, or predictive analytics statisticians.
Location: ESET (Aupark Tower)
Date: 5.4.2019 (Friday)
Time: 14:00 – 17:00
Price: 75 €