Slides, photos and overview of MeasureCamp Bratislava II
MeasureCamp II was again a busy Saturday dedicated to knowledge transfer between web analytics professionals and enthusiasts. Here are some pics and all of the slides we managed to gather from the day. If your deck is missing from the list, or you have notes from one of the missing sessions, email us & they’ll be added.
How did the day go? Let’s have a look.
(Where there were no slides, we included photos, where there were no photos either we simply included the session title and description. You can find all the slides here in one folder.)
Opening
#MeasureCamp in #Bratislava is starting right now. pic.twitter.com/a1rop8u1VI
— Katarina Novotna (@xKatka) June 17, 2017
11:00 – 11:30
Importance of Site Search Analytics »
By: Michal Barla
How do people use site search? Where do you fail?
Michal Barla speaking about Luigis Box's Search Analytics. Anyone interested in focused session? pic.twitter.com/cdUOaAzKOS
— Measure Camp SK (@measurecampSK) June 17, 2017
How to handle Ad Blockers »
By: Peter Šutarík
Using measurement protocol to check adblockers in GA
Content Attribution Modelling: The Concept »
By: Lukáš Kakalejčík
When attributing conversions, too many marketers are focused on medium or source. However, if your message sucks, medium won’t save you (I borrowed this one from Avinash)!
Let me present the concept of assigning the value to the content instead of medium, and help me approve/disapprove it. Join the discussion and suggest features the tool for content attribution should possess!
Interesting talk about attribution modelling for content (not just acquisition channels) by Lukas Kakalejcik #measurecampSK pic.twitter.com/EUF3q2kBpf
— Measure Camp SK (@measurecampSK) June 17, 2017
11:35 – 12:05
What the heck is this marketing cloud anyways? »
By: Tomáš Gliviak
Ever wondered what those 2 words mean? Now you’ll know.
Topic Modelling »
By: Bianka Parmová
Using Topic modelling method for text mining. Topic modelling of news articles, segmentation of readers based on topics of read articles.
Google Data Studio »
By: Tomáš Hanáček
Introduction of Google Data Studio tool
Live demos and dashboard examples
Tips & Tricks
@HanacekTomas talking about Data Studio #measurecampSK pic.twitter.com/prYfnkaKUp
— Measure Camp SK (@measurecampSK) June 17, 2017
Help us to solve Exponea challenge »
By: Peter + Katka
We want the duck!
12:10 – 12:40
How we delivered value with marketing cloud »
By: Adriana Jurdová
Weblayers use cases and their results
How to improve some campaigns with focus on data
Customize or DIE »
By: Rick Dronkers
Using custom data to create real value in Google Analytics
Customize or Die – right now in ESET room. pic.twitter.com/8Dy7BhQUOS
— Measure Camp SK (@measurecampSK) June 17, 2017
Attribution modelling in R »
By: Marta Nicolaouová
How to session 🙂
12:40 – 13:40
Lunch 🙂
13:40 – 14:10
Cross-domain messaging with postMessage() or how to deal with iFrames »
By: Miroslav Ficza
It may not be something that you will find yourself using everyday but postMessage() is a really handy tool to have in your toolbox, especially if you do a lot of work with iframes.
Data protection & GDPR: The end of (web) analytics as we know it? »
By: Martin Boroš
Discussion/workshop about a potential impact of the new EU regulation on the life of (web) analytics.
The smartest guy talks interesting stuff »
By: Jožo Kováč
Join Exponea co-founder Jožo Kováč answering your questions about analytics.
14:15 – 14:45
Building data (science) products »
By: Roman Gavuliak
How to transition from ad hoc analytical scripts into deploying machine learning into production. How to think conceptually.
Do I need qualitative or quantitative research? »
By: Michal Blažej
LB*
Why Google Analytics is not ideal? »
By: Tomáš Malík
Cross Device
GA Data Model
Client ID
User ID
Attribution
14:50 – 15:20
An effective form: Tracking for a better analysis (case study) »
By: Lukáš Gorog
We can track everything but which steps are needed to track a form which give us some meaningful information?
How to handle downsell for advertising »
By:Martin Polačko
Some customers are new, some are repeating buyers. What is the right way to make advertisiment for two separate groups of customers? (Discussion)
Analytics Fails and Success Stories »
By: Peter Jakuš
3 examples when our analytics projects brought value and a common pattern when IT failed. Discussion how to avoid fails.
Na #measurecampSK za chvíľku začína @peterjakus o úspechoch aj neúspechoch v analytike.
Peťo má vždy nadupané prednášky 😉 pic.twitter.com/OKDCORfA16— Katarina Novotna (@xKatka) June 17, 2017
15:50 – 16:20
Favorite GTM tips: Few from me, few from you »
By: Peter Jakuš
How to handle complex container. Keep organised. Avoid trouble…
Do you want some GTM tips? @peterjakus will give you some #measurecampSK pic.twitter.com/GV5kkUX7ry
— Katarina Novotna (@xKatka) June 17, 2017
Data Driven Attribution »
By: Juraj Frank
How DDA works in Google’s products.
16:25 – 16:55
Analytics “hacking” »
By: Andrej Sebestyen
Audiences in Optimize Free. Widen your look-back windows to more than 90 days. Markov attribution without GA360. Need more than 20 custom dimensions? Discussion.
Discussion: How to optimize Facebook Ads? »
By: Mojmír Mesároš, Roman Gavuliak
Which buttons to push? How Facebook Ads algorithm actually works? How to set bids and targetting?
Site Search Analytics Discussion »
By: Michal Barla
– experience
– deployment
– actionable analytics
Wrap up
It was a great day, full of interaction, networking and knowledge-sharing. Thanks to everybody, who participated and of course many thanks to our sponsors!
Diamond Sponsor

#popcorn od @exponea pre návštevníkov #measurecampBA pic.twitter.com/frcFQeorn7
— Tomáš Gliviak (@tomasgliviak) June 17, 2017
Gold Sponsor
Silver Sponsors
Our @kiwicom247 team from #bratislava attended @measurecampSK. #measurecampSK pic.twitter.com/3gPXuwzdns
— codekiwicom (@codekiwicom) June 19, 2017