Saturday 24 Mar, 2018

Starting at 9:00am to 6:00pm

FIIT Slovak Technical University

Bratislava view on map
Menu

Schedule 2017

MeasureCamp is an unconference and one of the things this means is the Session Board starts the day off blank.  Anyone can run a session, it can a presentation, a discussion or even a gameshow.  When the board is declared open, people claim a timeslot and room by adding their Session card to the board.

You can get more information on Session cards and download a blank version yourself from this page.  Sessions can also be submitted in advance with the form for this to be provided, we will publish these online for feedback and print out a copy for the day.

9:00am - 10:00am

Registration and Breakfast

10:00am - 10:45am

MeasureCamp Opening

11:00am - 11:30am

Importance of Site Search Analytics by Michal Barla

How do people use site search? Where do you fail?

At 11:00am - 11:30am in Exponea room.

How to handle Ad Blockers by Peter Šutarík

Using measurement protocol to check adblockers in GA

At 11:00am - 11:30am in ESET room.

Content Attribution Modelling: The Concept by Lukáš Kakalejčík

When attributing conversions, too many marketers are focused on medium or source. However, if your message sucks, medium won't save you (I borrowed this one from Avinash)!

Let me present the concept of assigning the value to the content instead of medium, and help me approve/disapprove it. Join the discussion and suggest features the tool for content attribution should possess!

At 11:00am - 11:30am in Kiwi.com room.

11:35am - 12:05pm

What the heck is this marketing cloud anyways? by Tomáš Gliviak

Ever wondered what those 2 words mean? Now you'll know

At 11:35am - 12:05pm in Exponea room.

Google Data Studio by Tomáš Hanáček

Introduction of Google Data Studio tool
Live demos and dashboard examples
Tips & Tricks

At 11:35am - 12:05pm in ESET room.

Topic Modelling by Bianka Parmová

Using Topic modelling method for text mining. Topic modelling of news articles, segmentation of readers based on topics of read articles.

At 11:35am - 12:05pm in Piano room.

Help us to solve Exponea challenge by Peter + Katka

We want the duck!

At 11:35am - 12:05pm in Kiwi.com room.

12:10pm - 12:40pm

How we delivered value with marketing cloud by Adriana Jurdová

Weblayers use cases and their results
How to improve some campaigns with focus on data

At 12:10pm - 12:40pm in Exponea room.

Customize or DIE by Rick Maxlead

Using custom data to create real value in Google Analytics

At 12:10pm - 12:40pm in ESET room.

Attribution modelling in R by Marta Nicolaouová

How to session :)

At 12:10pm - 12:40pm in Piano room.

12:40pm - 1:40pm

Lunch

1:40pm - 2:10pm

Cross-domain messaging with postMessage() or how to deal with iFrames by Miroslav Ficza

It may not be something that you will find yourself using everyday but postMessage() is a really handy tool to have in your toolbox, especially if you do a lot of work with iframes.

At 1:40pm - 2:10pm in ESET room.

Data protection & GDPR: The end of (web) analytics as we know it? by Martin Boroš

Discussion/workshop about a potential impact of the new EU regulation on the life of (web) analytics.

At 1:40pm - 2:10pm in Piano room.

The smartest guy talks interesting stuff by Jožo Kováč

Join our co-founder Jožo Kováč answering your questions about analytics

At 1:40pm - 2:10pm in Exponea room.

2:15pm - 2:45pm

Building data (science) products by Roman Gavuliak

How to transition from ad hoc analytical scripts into deploying machine learning into production. How to think conceptually.

At 2:15pm - 2:45pm in Exponea room.

Do I need qualitative or quantitative research? by Michal Blažej

LB*

At 2:15pm - 2:45pm in Piano room.

Why Google Analytics is not ideal? by Tomáš Malík

Cross Device
GA Data Model
Client ID
User ID
Attribution

At 2:15pm - 2:45pm in Kiwi.com room.

2:50pm - 3:20pm

An effective form: Tracking for a better analysis (case study) by Lukáš Gorog

We can track everything but which steps are needed to track a form which give us some meaningful information?

At 2:50pm - 3:20pm in Piano room.

How to handle downsell for advertising by Martin Polačko

Some customers are new, some are repeating buyers. What is the right way to make advertisiment for two separate groups of customers? (Discussion)

At 2:50pm - 3:20pm in Exponea room.

Analytics Fails and Success Stories by Peter Jakuš

3 examples when our analytics projects brought value and a common pattern when IT failed. Discussion how to avoid fails.

At 2:50pm - 3:20pm in ESET room.

3:20pm - 3:50pm

Afternoon break

3:50pm - 4:20pm

Favorite GTM tips: Few from me, few from you by Peter Jakuš

How to handle complex container. Keep organised. Avoid trouble...

At 3:50pm - 4:20pm in Exponea room.

Data Driven Attribution by Juraj Frank

How DDA works in Google's products.

At 3:50pm - 4:20pm in ESET room.

4:25pm - 4:55pm

Analytics "hacking" by Andrej Sebestyen

Audiences in Optimize Free. Widen your look-back windows to more than 90 days. Markov attribution without GA360. Need more than 20 custom dimensions? Discussion.

At 4:25pm - 4:55pm in Kiwi.com room.

Site Search Analytics Discussion by Michal Barla

- experience
- deployment
- actionable analytics

At 4:25pm - 4:55pm in Piano room.

Discussion: How to optimize Facebook Ads? by Mojmír Mesároš, Roman Gavuliak

Which buttons to push? How Facebook Ads algorithm actually works? How to set bids and targetting?

At 4:25pm - 4:55pm in ESET room.

5:00pm - 5:30pm

Conference Closing

5:45pm - late

Afterparty

Afterparty will be in => Kafe Nervosa

Address:
Kafe Nervosa
Zámocká 30,
Bratislava, 811 01

© 2017 MeasureCamp. All rights reserved.